A new guide giving advice on monitoring and evaluating the effectiveness of waste diversion schemes has been published by the Waste and Resources Action Programme (WRAP).
Aimed at local authorities, community groups, and waste management companies, it has information on how to set objectives and key performance indicators.
Step by step indicators are also given on carrying out surveys, conducting participation and usage monitoring, using tonnage data to best effect, working out capture rates, making contamination assessments, assessing the impact of waste reduction schemes, and monitoring the effects of communication campaigns.
The guidance will be particularly relevant to local authorities with funding from WRAP’s Behavioural Change Local Fund, as they will be required to monitor campaign impact as a condition of funding support.
WRAP hopes the guide, available on its website, will help schemes make changes based on firm evidence rather than speculation.