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New look for major European glass packaging manufacturer

A name change and new branding has come about for a major European glass packaging manufacturer.


The firm formally known as Rockware has changed its name to Ardagh Glass. The change is reflected in new branding and corporate identity.

We believe that a key criteria in delivering greater operating efficiency and a more flexible customer offering, is to be recognised as a single cohesive business by our international customers. We are therefore bringing all our glass manufacturing companies under one name, Ardagh Glass, said a spokesman for the Ardagh Group.

The glass manufacturing companies within the Ardagh Glass Group includes; Heye Glas in
Germany , Huta Szkla Ujscie in Poland and Abruzzo Vetro in Italy and all will come under the Ardagh name from June 1 2007 .

Ardagh Glass sales director Alex Robertson said: We see this as a positive move for our business as it will align us more closely with our sister companies and enable us to work more effectively in satisfying the changing requirements of our customer base.

 

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