A new recycled paper from M-real UK may have achieved the industry's Holy Grail of producing a resource that meets environmental targets and doesn't jeopardize the look and feel of printed material.
M-real UK business development manager Keith Livermore said: "The use of recycled coated paper has been hampered predominantly by two factors: lack of quality genuine recycled fibre and the subsequent products produced. With Era Silk, we believe M-real has addressed both these issues."
The silk coated paper which is available nationwide from paper merchants Antalis and James McNaughton provides the whiteness and performance of non-recycled paper with a unique environmental footprint.
Keith added: "By recycling genuine waste paper collected mostly from a 100-mile radius of the mill, we minimise road transport distances. By removing and recycling 180,000 tonnes of waste paper a year for use in Era Silk and our other recycled papers, we are helping reduce the pressure on UK landfill sites."
The company are believed to be the first to use only fibres recovered from communities across the South-East of England, which are processed at their New Thames RCF (Recycled Fibre) plant.
The Waste and Resource Action Programme (WRAP) paper product manager David Adams said: "Demand for recycled content paper is growing rapidly and their purchase provides significant environmental benefits particularly by reducing the land filling of office paper waste."