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New PaperChain chairman predicts growth and change

Newly appointed PaperChain chairman Simon Weston has predicted growth and change in the paper recycling industry despite tough conditions.

Weston, who is managing director of Smurfit Kappa Recycling, takes over as chairman from Martin Green who represented UPM Kymmene over the past two years.

Weston offered a realistic but optimistic outlook, saying the domestic paper industry had remained strong, despite going through a dramatic period. He also said: [the industry was] likely to expand over the coming years. He said PaperChain would actively promote what is required to keep recycling at the core of UK policy on waste management.

Commenting on material quality Weston said: It is critical to integrate all elements of the collection process to deliver a quality product to the paper reprocessing industry. This ensures the full economic and environmental benefits can be realised.

The industry will change over the coming months and years and recycling can no longer be done on the cheap; quality must be at the heart of all new developments.

The recycling industry has seen extraordinary growth over the last ten years with little interest from the press, yet it has been quick to question the validity of recycling over the last few months because global demand has fallen. It is absolutely clear that paper recycling is a much better long-term option than disposal through landfill or incineration.


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