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New recycling incentive scheme to be launched

A recycling incentive scheme, which could see local communities rewarded for their recycling performance, is set to launch in the UK.

Local Green Points, a partnership between Green Rewards, Enviro Comms and the Resource Waste Advisory Group (RWA), will offer councils the chance to implement an incentive scheme with a variety of rewards.

Based on the Green Rewards model, which has been used successfully in the corporate sector by large businesses, people will have the opportunity to claim eco-products and experiences if they increase their recycling performance, plus other potential rewards like gift vouchers, experiences and luncheon vouchers through one of Green Rewards’ strategic partners, Edenred.

While Local Green Points will in essence operate on similar principle to the RecycleBank scheme, with dry recyclables being weighed via chips in bins, everything else about the concept is different, according to Green Rewards managing director and co-founder Graham Simmonds.

He said: “There is a difference between what they [RecycleBank] are doing and what we are trying to do. We are looking at genuine rewards in addition to discount offers, combined with a strong local, community approach.”

Enviro Comms director of communications Stephen Bates said: “One of the key differentiators here is RWA. RWA is a consortium of waste technical experts at very high levels, and it is inputting a level of technical knowledge into the overall mix. So when we go into a local area, the level of consultancy we can deliver to identify different waste behaviour patterns is very high.

“Local Green Points offers collectively an implicit understanding of rewards and incentives, behavioural change and public engagement, and the technical aspects of modern day waste management and resource recovery.”

Another key facet of the Local Green Points offering is that it will look at rewarding entire communities for their recycling performance, as well as individuals.

Although further details cannot be revealed at this stage, both Simmonds and Bates say they have been in talks with several local authorities, with a view to rolling out some trials during the next few months.

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