Italian tyre company Pirelli is exploring two new uses for old tyres as part of a E670 million (£460m) research programme.
Pirelli said that it would be exploring the use of used tyres in the manufacture of phono-absorbent panels.
In effect, the material would help to sound-proof walls for studios and similar rooms. A second project would investigate how old tyres could be mixed with other solid wastes to produce a solid fuel that could be used instead of coke in electric power generators and other kinds of furnaces.
Pirelli, which spends 3.4% of its total revenues on research and development and considers itself at the head of innovation in the world tyre industry, said both projects would have important beneficial environmental effects.
The European Investment Bank (EIB) is providing E100m towards the research projects.