A new online shop targeting consumers, recycling enthusiasts and gardeners in the UK has been launched by waste management company, Plastic Omnium. The website www.nowrecycle.co.uk will for the first time give the public access to its Plastic Omnium range of products and guarantees. Up until now, these products have only been available to local authorities, waste collectors and industrial customers. Only a third of UK residents carry out some form of home composting, which is a low figure compared to the rest of Europe. The company wants to call for more consumers to compost by providing a range of composting products on its website. Products available on its website include kitchen and garden composters, office recycling bins and garden equipment. We have launched nowrecycle.co.uk to reach consumers direct. We want to help promote recycling and composting in the UK and through our products hope to be part of a recycling revolution that will see more people commit to recycling and managing their waste better, said North European marketing director Simon Dutta.