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News Analysis: The Big Recycle is back

It's that time of year again to celebrate everything to do with recycling and getting the public involved in recycling through fun activities.

So what is going on this year beginning on Monday June 27?

Well, four-times Olympic gold medallist Sir Matthew Pinsent is the 'face' of the Big Recycle this year and will be involved in lots of publicity to boost recycling.

He will be on GMTV most mornings during the Big Recycle week and will be joined by Channel 4's Property Ladder host Sarah Beeny to show people how easy it is to recycle.

Both will also be interviewed by newspapers, magazines and on radio throughout the week.

Matthew Pinsent said: "I know from my own experience that it has never been easier to make recycling a part of your everyday life. That's what the Big Recycle is all about - letting people know how and where they can do it, wherever they live."

Also on GMTV, celebrity chef Lesley Waters will be creating her usual tempting recipes and then showing how the raw ingredients packaging can be recycled.

The Big Recycle also features a return of the hugely successful Recycle Now telly adverts narrated by comedian Eddie Izzard. This campaign has had a major impact with consumers with research showing that 91.6% (42.9 million) of people in England have seen a Recycle Now at least once.

Both the can ad and the compost ad will return to our telly screens. After three weeks they will then disappear until just after Christmas and will be replaced with strip ads in the national press and full pages in national consumer and home titles.

But there will also be seven new radio ads ideal for local authorities to use in their campaigns. Again narrated by Eddie Izzard, they feature his zany humour to get people recycling more.

However, despite these national campaigns, it is local events that will have some of the biggest impact on the public.

All over the country, events will be taking place with a recycling theme with many organised by local authorities.

In Lincolnshire, local authorities have teamed up to run a competition asking residents to create Dr Who-style aliens out of recycled materials. The best models will be put on display at the Natural World Centre at Whitby.

An eco-fashion event is being held in Brighton using recycled apparel designed by local secondary schools.

While in Camden in London, a Big Recycle lottery will give residents the chance to win gift vouchers for recycling their household rubbish.

Exeter council is saying thank you to its committed recyclers in the area by giving them Co-op gift vouchers.

And those local recycling champions who place the most material in their orange recycle bags during the week of the campaign in the Borough of Barking and Dagenham could win vouchers for the London Eye.

Major retailers are also backing the campaign and will be working with local authorities to increase recycling. Asda, Boots and Tesco have all pledged their support for the events.

The retailers decided to get involved this year after seeing the success of 2004's Big Recycle.

More information is available on the Big Recycle campaign on various websites:

* Everything for local authorities is available on www.recyclenowpartners.org.uk

* Info for the general public is at

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