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News round-up 13/11

Air fresheners recycling; Welsh rates; Novelis’ recycling pledge; Every Can Counts success

Air fresheners recycling initiative launched

Air freshener product manufacturer Febreze has partnered with recycler TerraCycle to launch a scheme to recycle items that typically end up in landfill.

They include plastic air fresheners and plug in refills, air and home care product trigger heads, pumps and caps and flexible home cleaning wipe packs of any brand.  

Participants in the Air and Home Care Brigade initiative will receive freepost Royal Mail labels to post their waste for recycling.

The companies have also launched a reward contest. More information is available here.

Press Release

Welsh recycling rates hit 54.3% in 2013-14

The Welsh natural resources minister Carl Sargeant has welcomed final statistics indicating recycling rates in Wales surpassed 54% in 2013-14.

Welsh councils sent 54.3% of municipal waste to reuse, recycling or composting facilities last year. Landfill rates declined to 38%.

Sargeant said: “It shows how an ambitious government can make improvements by working with councils and householders.  We are still the only UK government that has set statutory recycling targets and this focus is delivering results.”

Press Release

Novelis to produce 90% recycled content cans

Aluminium giant Novelis has pledged to convert all its beverage can body sheet production to its high-recycled content brand evercan sheet by 2017.

The commitment means that all can body sheet produced by Novelis will have 90% recycled content, compared to a global industry average of 50%, the company said. 

“The transition to a low-carbon, circular economy requires innovation and disruption to create measurable impact,” said Novelis president and chief executive Phil Martens.

Press Release

Every Can Counts celebrates summer success

Industry-funded drinks can recycling programme Every Can Counts has hailed its summer initiative to encourage more festival goers to recycle.

Additional investment from programme funding partner Carlsberg UK enabled Every Can Counts to create interactive can recycling zones at Latitude, Reading and Leeds festivals.

Participants were encouraged to exchange their empty drinks cans for rewards, including t-shirts and a chance to win tickets for next year’s festival. Carlsberg UK staff were also recruited to help at each festival as part of the company’s ‘Engaged with Society’ corporate social responsibility programme.

Press Release

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