Potočnik last push; Biffa Newhust deal; Recycling advert pulled; Tesco and CCE recycling initiative
Potočnik last push on circular economy
In his final speech to the European Parliament, outgoing European Environment Commissioner Janez Potočnik has called MEPs to support his circular economy policy package, which includes higher recycling targets for 2030 and a resource productivity objective.
“The package is a major conceptual contribution to the shift in the direction of improving resource productivity,” he said. “It reinforces a positive vision of a resource-efficient Europe, exploring new, sustainable sources of growth and prosperity.”
The full speech can be found here.
Biffa strikes Newhust deal
Biffa has signed an exclusivity agreement with Multifuel Energy Ltd (MEL), a joint venture between SSE plc and Wheelabrator Technologies, to work together on the Newhurst plant in Leicestershire (photo above).
The new deal will see MEL taking over the development of the facility and progressing the project forward through to the design and construction phases. Biffa will supply a proportion of fuel to the energy recovery facility from its waste collection services around the Midlands, while working with MEL to secure additional fuel supply agreements for the remaining capacity of the plant.
Mike Thair, Biffa’s development director, said: “We’re delighted to join forces with Multifuel Energy Ltd in this exciting opportunity. Together we will combine our industry leading experience in sustainable waste management and energy generation and help deliver the sort of modern energy infrastructure the area and the country needs.”
Recycling advert pulled
TOR2, the waste management joint venture between Torbay Council and Kier, has had to change adverts for its new food waste collection service after complaints of sexism.
The company launched the service with pictures of a young girl called Ellie on the sides of its lorries saying “I wish mum would recycle. She does with her boyfriends”, reports the Exeter Express & Echo.
TOR2 took to its Facebook page to apologise for the campaign, saying: “We apologise if the content on the side of the recycling vehicles has caused any offence, this was not the intention.”
Tesco and CCE launch joint recycling initiative
Tesco and Coca-Cola Enterprises (CCE) have launched an interactive game and a joint website in a bid to encourage people to recycle.
The brands have joined forces to promote recycling by asking consumers to visit a website where they “pledge, play and recycle”.
They will be encouraged to make a pledge to recycle more at home and all participants will receive either 25 Tesco’s Clubcard points or a 50p coupon in return. Consumers that share their pledge on Facebook or Twitter can earn a further 25 Clubcard points.