Nottingham City Council has appointed paper recycler Smurift Kappa Recycling to provide paper recycling services at 19 of the citys bring sites.
The company collects not only newspapers and magazines but directories, Yellow Pages and mixed paper grades.
Smurfit Kappa Recycling regional operations manager George Johnson said: The advantage of our mixed paper grade is that it includes all paper-based materials, which means that greater volumes of material can be diverted from landfill, boosting recycling rates. In our experience mixed paper recycling services work well because they are easy for residents to understand.
Nottingham City Council has 69 recycling centres collecting a wide range of materials including tins, paper, plastic and glass.
Recycling officer Bethany Pugh said: Nottingham has ambitious plans to improve our communal facilities and this new opportunity gives residents the chance to recycle more of their household waste. We are taking positive steps to achieve our Government target recycling rate of 25% for next year, and are moving in the right direction for the 40% target which councillors have set us to meet by 2011.
RE: Image Smurfit paper recycling igloo