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Novelis to hit 50% target of recycled content

Novelis announced it is on track to reach its target of 50% recycled content of its products by 2015.

The international company achieved 46% recycled content of its aluminium input in the latest fiscal year, which is up three percentage points from the previous year and 13 percentage points up against a baseline from 2007-2009.

The company says this will be achieved because of an improvement in its cans division, a key market, which accounts for 62% of its overall aluminium output.

Novelis’ aluminium sheets with lower embedded carbon enable customers to reduce their own carbon footprint. Its Evercan sheets, introduced to the packaging market this year with a minimum 90% recycled content, led the company to convert its recycling plants and replace previous beverage can sheets with the new product.

The company aims to increase its overall recycling capacity and the recycled content of its products to 80% by 2020. Novelis chief executive Phil Martens said that the increased use of recycled aluminium in the recycling centres and the decreased reliance on primary aluminium showed Novelis’ desire to shift to a closed-loop and low-carbon business model.

As MRW reported on the beginning of October, the company opened the Nachterstedt Recycling Center, in Germany, the world’s biggest recycling plant with a capacity to process up to 400,000 tonnes of aluminium and increase Evercan production.

Novelis collaborated with car manufacturer Jaguar Land Rover to increase the amount of recycled capability at its Warrington plant and its automotive sector accounts for 9% of output.

Overall, this year, the company reduced energy intensity by 5% and absolute greenhouse gas emissions by 4% against the previous fiscal year.


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