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On-pack recycling label achieves buy in from 100th company

The British Retail Consortium (BRC) is to shift the focus of its on-pack recycling label (OPRL) from businesses to consumers after signing up its 100th company.

The organisation said that it will be announcing plans in the coming months to work with local authorities and community groups, including the Womens’ Institute, to raise awareness of the label.

BRC head of environment and OPRL director Bob Gordon said: “Signing up our 100th company is a tipping point moment. Up to now, we’ve just been trying to get buy-in from retailers and manufacturers, but the label now appears on enough products to refocus our energies towards raising public awareness and changing consumer behaviour. We need to make sure that more of what can be recycled actually goes into recycling.”

The label, which appears on more than 60,000 product lines, is monitored by the Waste & Resources Action Programme (WRAP).

Companies adopting the OPRL include AB InBev, Asda, Birdseye, B&Q, Dairy Crest, GlaxoSmithKline, HJ Heinz, Innocent, Kellogg’s, Marks & Spencer, Nestle, PepsiCo, Tesco, United Biscuits and WH Smith.

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