More than 70 per cent of the UK population are recycling their Argos catalogues, according to a new survey.
Argos corporate responsibility manager Laurence Singer told MRW that an internal Argos survey showed that 78 per cent of the population recycled their Argos catalogue. He said: This is an improvement from five years ago when the figure was 33 per cent of the population who recycled their catalogues. But I am not sure you can make a direct comparison because this survey may have used different samples.
Singer also said that Argos has recently paid the Local Authority Recycling Advisory Committeefor editorial to encourage local authorities to persuade their residents to recycle their old Argos catalogues at the kerbside, local recycling centre or nearest Argos store.
The firm carried out a similar campaign last year and said it was successful (see MRW story). Singer said that Argos catalogues were 100 per cent recyclable and used a mixture of PEFC, FSC and recycled content paper.
Singer added: We have reduced in-store wastage by reducing the number of catalogues that get damaged or rained upon. We have advised stores to keep catalogues out of the rain. We only send out catalogues that we think our customers need. We have also reduced the volume of paper we use by 1,000 tonnes.
Singer said that Wales had the best recycling rate and recycled 76 per cent of its Argos catalogues. On the other hand, the Midlands had the worst rate with 58 per cent.
Our next challenge is to get the overall recycling rate up even further to see a greater improvement, concluded Singer.
Interesting Argos facts:
- There are 36 million Argos catalogues in circulation each year;
- In the last financial year, its sales were £4.3 billion;
- Over 70 per cent of its waste is recycled.