An established paper industry campaign organisation has withdrawn its support from the 2007 Recycle Now Week and switched its allegiance to The Real Recycling Campaign.
PaperChain was once an ardent supporter of the event but now feels that the campaign is failing to deliver a message that helps sustainable recycling.
The organisation claims that the message on maintaining quality throughout the collection process has not been effectively promoted to the public.
Their concerns come at a time when Recycle Now Week commenced at the beginning of this week.
PaperChain chairman Martin Green said: PaperChain has been an active supporter of the Recycle Now campaign but feels the 2007 Recycle Now Week should be used to focus public sector attention on quality and sustainability, rather than to simply continue to promote increased collection levels.
The fantastic success in promoting recycling in initial years of the campaign will count for nothing if the material collected does not meet the needs of the re-processor and customer.
PaperChain are the latest to join the growing voices of dissent from recycling companies that complain of increasing levels of cross contamination, within recovered paper collections.
Commingled collections of mixed dry recyclables carry higher risks to recovered paper quality, as the paper and board are exposed to other materials.
Although material recovery facilities are able to segregate the material streams to a reasonable quality when they are running well, such facilities end up generating recovered materials that are not up to the standards required for reprocessing without further sorting and cleaning.
The bottom line is that a paper mill cannot recycle tin cans, food, and plastics into new paper products.
Poor quality is not sustainable recycling; it is unnecessary and avoidable waste.