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PDM Group rebranding as Saria

Food waste recycler Prosper De Mulder (PDM Group) is changing its name from 1 March.

Saria is PDM’s majority shareholder. The company said the decision to rebrand is part of the company’s growth strategy.

Germany-based Saria Bio-Industries acquired a majority stake in PDM Group in 2011.

PDM’s food waste recycling and anaerobic digestion sites in Doncaster, Widnes (operational in 2014) and Dagenham (operational 2015) will remain under the ReFood UK brand.

Philip_Simpson

Philip Simpson (left), commercial director at PDM Group said: “The move marks a real milestone for the business. We are investing over £90m in all of our UK operations to modernise our sites and ensure that we deliver the highest standards across the board.

“Our aim is to set the benchmark for quality and high standards across the industry.

“2014 will be a landmark year, with our ReFood Widnes site due to start operations and construction on our new state-of-the-art facility in Dagenham set to start in the spring.

“The £20m refurbishment of our key category 3 recycling facility at Hartshill is also due to complete later in the spring and upgrades to our other sites have also enhanced our facilities and capabilities across the board and giving us a strong foundation on which to build.”

PDM’s petfood brands PDM, Chettles and Granox and category 3 rendering brands will now operate as Sarval.

Category 1 rendering businesses, which include Granox, J L Thomas, Clutton and Frome Vale, will operate under the SecAnim name.

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