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Phone recycling initiative earns charity £4,400

Cornwall Wildlife Trust (CWT) has raised £4,400 since becoming one of the first partner organisations in a mobile phone re-use and recycling scheme.

The Truro-based organisation which protects the habitats and natural environment of the county joined the innovative online take-back scheme, envirofone.com, after it launched in January.

Envirofone.com is the only recycling scheme that pays people to trade in their old mobiles and at the same time makes a donation to their nominated charity.

CWT marketing and fundraising manager Marie Preece said: “It is not very often that members of the public can honestly say that they supported their favourite charity, got paid to do so, and helped to protect the environment by reducing waste sent to landfill at the same time.

“At CWT, we are overjoyed at how successful the mobile phone recycling scheme has been and envirofone.com now play a major part in our fundraising initiatives. I would encourage any club, community group or charity that needs to raise money for any purpose to become an envirofone.com partner.”

Over 15 million mobile phones are sold or upgraded in the UK each year, with less than 20% of these recycled.

While CWT supporters have raised more than £19,000 in cash and Argos credits, the initiative annually collects over 500,000 old mobiles and sends these to remote or less-developed areas where landline networks are unreliable, patchy or even non-existent.

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