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Pink wheels for refuse men

A municipal vehicle hire company has come up with a novel way of raising money for breast cancer research. Family-run business Fiveways have sprayed a Refuse Collection Vehicle (RCV) pink and intend to hire it out for the next year, donating 100% of the hire fee to Cancer Research UK.

Sitting pretty: the pink RCV

The pink RCV will tour the company's key customers around the country from October 3 in order to raise awareness of the scheme. From November it will be available for hire, though it has already been fully booked for the first month.

Fiveways and Cancer Research UK aim to raise a minimum of £25,000 but are hoping to double that amount. The campaign has received a good response so far, including support from the Arsenal ladies team.

The idea grew from the company's own experiences with cancer. Fiveways managing director Scott Martin said: "Despite the scope of our operation we remain a family run business and like most families we have been touched by cancer. Therefore we feel dedicated to using our business as a means to promote awareness of cancer and the need for research."

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