Retailer Marks and Spencer has announced that it intends help boost the number of clothes its customers recycle as part of its drive to become the worlds most sustainable retailer by 2015.
Currently M&S customers recycle around two million garments every year through the retailers partnership with Oxfam, although it wants to increase this number to 20 million to help reduce the tonnage of clothing being sent to landfill.
This announcement comes as part of a range of measures under the high street chains eco initiative Plan A.
M&S chairman Sir Stuart Rose said: We believe sustainability is a key ingredient of business success and that Plan A will continue to make us more efficient, develop new markets and build customer loyalty.
Its therefore not just the right thing to do morally but also makes strong commercial sense.
The partnership between M&S and Oxfam allows customers to return their unwanted M&S clothing to Oxfam shops in exchange for a £5 M&S voucher to be spent on clothing, homeware or beauty products at any M&S store.
The retailer has also announced details of its new competition Your Green Idea which invites customers to suggest ideas for greener actions which M&S could adopt.