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Plastic ad campaign

The Waste and Resources Action Programme (WRAP) has launched a new advertising campaign that highlights the potential of plastic bottle recycling.

Aimed at local authorities across the UK and Northern Ireland, the series of four adverts emphasises the key economic and environmental benefits of including plastic bottles in kerbside collection scheme.

Each advert focuses on different key messages, including the fact that incorporating plastic bottles in kerbside schemes can increase income by up to 40% and boost overall recovery levels by 53%.

WRAP materials sector manager for plastics Paul Davidson said: "Our new advertising campaign is designed to reinforce the theme that plastic bottle recycling can make sound economic and environmental sense."

The advertisements will appear in key publications from this month.

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