Freddie Mercurys golden statue joined the carrier bag debate by donning a cotton shopping bag emblazoned with Plastic Aint My Bag outside Londons Dominion Theatre.
Currently showing the Queen-Ben Elton We Will Rock You musical, the Dominion is a previous winner of the Mayor of Londons Green Procurement Code awards, which recognise environmental commitment through purchasing practice.
We Will Rock You general manager Peter Gibbon said the theatre has started charging for its plastic bags, with the money going to charity. Once current bag stock runs out, it wants to introduce biodegradable bags. The theatre also recycles all paper and batteries.
While the bag has just been taken down in anticipation of bad weather conditions, Gibbon said it may go back up in the future.
The Plastic Aint My Bag campaign was created by global social change movement We Are What We Do.