The call was made by Anderson Group (AG) marketing manager Nicola McGuire who addressed an evening reception at the Conservative Party conference in Bournemouth.
She said: We need market solutions to climate change and we need politicians to put the systems in place which enable markets to deliver green growth.
The AG was given the full backing of Conservative leader David Cameron and Shadow Environment, Food and Rural Affairs Secretary Peter Ainsworth. The construction industry is responsible for generating 25% of all waste produced in the UK each year and sends 30 million tonnes annually to landfill.
In one of a number of moves to reduce these figures, the company has already successfully established two fully operational soil washing plants in Essex and Hertfordshire that are recycling up to 85% of the construction waste received, producing high quality, graded aggregate.
The group prides itself on the premise that being environmentally aware doesnt have to be at the expense of profit.
However, it believes that without the future support of policy makers, planners and development authorities, it is unlikely that other key participants within the industry will be encouraged to make a clear commitment to environmental policy.
This viewpoint was given positive interest and support with the speech receiving a standing ovation from the 600 delegates and McGuire concluding: Lets hope this is not merely talking green and failing to deliver.