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Popularity of reusable nappies on the rise in London

Real Nappies for London has seen a huge increase in interest from parents from all across the city in the last few months. Real Nappies for London is a London-wide incentive scheme to encourage parents to try reusable nappies, administered by the London Community Recycling Network.

Since its inception in 2007 it has run a voucher scheme and its applications have increased by
77% and there are now more than 3000 parents signed up to the scheme.

It works in partnership with 13 London boroughs and vouchers worth £30-£54 can be given to parents to spend on reusable nappies.

Recent figures from the Real Nappy Campaign highlight that disposable nappies make up about 2.6% of the average household rubbish in a year and using reusable nappies diverts waste from landfill.

Real Nappies for London coordinator Nritijuna Naidu said: Parents seem to be more aware now of the benefits of reusable nappies. Though the voucher scheme just gets them started off, it is very encouraging to note that 97% are continuing to use resuables after the first few months.

Feedback from parents has been very positive.

A recent Environment Agency study, An updated lifecycle assessment study for disposable and reusable nappies, said reusable nappies can save 40% carbon emissions over disposables if cared for in the correct way (MRW, October 2008).


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