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PR Masterclass 3

In tough economic times, it can be tempting to view PR and marketing as luxuries that should be first for the chop. While it makes sense to trim expensive campaigns and scale down ambitious launch plans - to halt all proactive activity is a risk. Out of sight may also mean out of mind. Reminding customers of who you are and what your business does is even more important when the economic climate is bleak.Keeping visible, especially when everyone around you is ...