The Princess Royal has paid a visit to waste management firm AbitibiBowater Recycling Europe to unveil a new Save the Children paper bank.
AbitibiBowater wants to expand an innovative recycling scheme which has already raised more than £1 million for the charity Save the Children. The company works with local authorities to increase recycling and raise money for charity. The money has been donated by the firm as a direct result of its £1 per tonne kerbside recycling programme. Now the scheme is to be extended to include paper banks, with AbitibiBowater donating £5 per tonne for all bank tonnage.
The first paper bank in the new livery features the Save the Children logo, together with the legend: We Save the Children. Will you? was unveiled by Her Royal Highness The Princess Royal, in her capacity as the charitys president, during a visit to AbitibiBowaters newsprint mill in Ellesmere Port, Cheshire.
During the visit the Princess met those local authorities which participate in the kerbside recycling scheme and on whose behalf the monies have been donated, local Save the Children volunteers and AbitibiBowaters own operational staff.
AbitibiBowater Recycling Europe managing director Ron Humphreys said: Having successfully achieved our first million, were raising the bar with the additional donation of £5 per tonne for all the paper that comes through our new Save the Children banks, which will be strategically sited throughout the UK.
Image: The Princess Royal with (far right) Jean-Francois Guillot, general manager Bridgewater mill and Barry Benson, finance director