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Public asked how to boost urban recycling rate

Keep Britain Tidy is to work with members of the public to try to overcome low recycling rates in major cities.

It has been appointed by Sita UK to find out why recycling rates vary so sharply across England, from 70% in some areas to just 15% in others, with densely populated urban areas often among the worst performers.

The latest recycling figures for England have been widely interpreted as suggesting the country will not hit its 2020 target.

Keep Britain Tidy will work with public consultation specialist Britain Thinks to hold two ‘citizen jury’ sessions  in London and Manchester.

These will involve members of the public in a detailed education process with help from technical specialists, intended to arrive at potential solutions.

Those will then be tested and the outcomes presented in a report and short film, expected in May.

SITA UK director of external affairs Gev Edulgee said: “With government paring back its efforts in this area, it has placed the onus on industry to progress waste and resource policy in England.

“As a result, we felt it appropriate to work with Keep Britain Tidy in commissioning this detailed and creative study that seeks to find practical, real-world solutions that work for people living and working in urban environments.”

Keep Britain Tidy’s campaigns and communications director Andy Walker said: “All too often debates about recycling do not include ordinary people. These juries are an opportunity for the public to have their say on an important issue that affects us all.”

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