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Public finds out what a sticky situation feels like with Leeds campaign

A national campaign to discourage people from dropping chewing gum in the street has been welcomed by Leeds City Council. Chewing gum litter is difficult and expensive to remove, so the council decided to raise awareness in a novel interactive way. Visitors to the city centre on July 30 were invited to transform themselves into a life-sized ball of gum and launch themselves at a giant inflatable Velcro wall. The idea behind the activity was to help people understand how difficult it is ...