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Public taught to see waste as a valuable resource

The key to increased recycling rates is making the public aware of the fact that their waste is not rubbish but a valuable resource. This is the view of Cambridgeshire County Council waste campaigns officer Victor Perez, whose local authority has been so successful in recycling that it has now shifted its main focus away from the practice and on to waste prevention. The council says it has set a new UK record of recycling 538 tonnes of aluminium since ...