In a scheme developed by Recycling Action Yorkshire (RAY), the aim is to divert millions of bottles from landfill with local authorities and glass collection companies working alongside the Licensed Retail Establishments (LREs).
RAY glass project manager Ben Stone said: Previous attempts have failed because they were too expensive to operate, there wasnt enough interest from publicans or not enough premises were covered to make the schemes viable.
Many landlords and restaurateurs are keen to recycle but just dont have access to a collection scheme or are unaware of the smaller local collection schemes. This initiative is designed to create awareness and participation by improving availability of recycling services.
The possibilities have been illustrated with research by compliance scheme Valpak estimating that the regions container industry could use an additional 150,000 tonnes of recycled clear glass and that 100,000 tonnes could be recovered from the 11,500 LREs in the area.
Stone added: There is clearly potential for a significant increase in collections from LREs. In order to be cost effective and maximise tonnages, we initially want to target the main urban areas where there are almost 6,000 pubs with a potential 53,000 tonnes of glass to recycle.
The research really highlights the potential thats out there. RAY is now looking for partner organisations to develop a collection service for LREs located in urban centres for Yorkshire and Humber where the biggest opportunity lies.
The project, which will offer support and funding to help with the development of collections, is to be officially launched on Tuesday August 1 at the offices of the British Glass Manufacturers Confederation in Sheffield.
This work is designed to create viable collection schemes and grow the market without duplicating any collection services which are already available within the region, added Stone.