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Puma closes loop

Sportswear brand Puma has launched a new collection of closed loop products.

Puma’s ‘InCycle’ range - which includes a t-shirt, sneakers, a backpack and a jacket - has been awarded “Cradle to Cradle” basic certification by the Cradle to Cradle Products Innovation Institute.

The range is split into two categories: biodegradable and recycled products.

The t-shirt can be broken down through industrial composting, while the sneaker is made with a biodegradable plastic sole that can be shredded down into a mulch.

The jacket is made of recycled polyester from PET bottles, even down to detailing such as the zipper, so the whole thing can be recycled. The backpack is made wholely of polypropelyne so it can easily be recyled into new backpacks. 

“The InCycle Basket and Basket Tee Biodegradable have been analyzed as part of PUMA’s first Product Environmental Profit and Loss Account published in October 2012 and the results speak for themselves, showing that these two products impacted the environment by a third less than their conventional counterparts,” said Reiner Hengstmann, global director of Puma Safe.

Bridgett Luther, president of the Cradle to Cradle Products Innovation Institute, said: “PUMA’s InCycle Collection raises the bar on what consumers can expect and what the apparel and textiles industries can deliver: products that are not only a delight to use and wear and but are also designed from the start to have a positive environmental footprint as they biodegrade safely to soil and are returned to industry as a valuable resource.”

The InCycle collection will be available in stores from March 2013, and online.

Puma is also launching a global in-store clothes recycling initiative, with I:CO. The clothes can be from any brand. Puma follows H&M and Marks & Spencer, which already run similar schemes.




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