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Pushing up bra recycling

Ladies from Veolia Environmental Services supported the Bag it up bra campaign for the Yorkshire Air Ambulance Charity last week using a huge spotty bra to help bring new life to old and unwanted bras. Veolia wants to raise awareness in Sheffield and spread the message that second-hand bras are actually in demand, particularly in West Africa. Many women dont realise there is a market for second-hand bras, meaning they end up in the waste bin.The Bag It Up ...