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Pushing up bra recycling

Ladies from Veolia Environmental Services supported the Bag it up bra campaign for the Yorkshire Air Ambulance Charity last week using a huge spotty bra to help bring new life to old and unwanted bras.

Veolia wants to raise awareness in Sheffield and spread the message that second-hand bras are actually in demand, particularly in West Africa. Many women dont realise there is a market for second-hand bras, meaning they end up in the waste bin.

The Bag It Up Bra Campaign for the Yorkshire Air Ambulance was launched in 2006, to find 200,000 unwanted bras from around Yorkshire. This number of bras would guarantee a minimum sum of £10,000 for the Yorkshire Air Ambulance. Currently at 95,000 there are still 105,000 bras to go which is where Sheffield residents can help with their donations.

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