The Arsenal Emirates stadium will host a campaign which promotes the benefits of using PVC in construction, next month.
Recovinyl in conjunction with the British Plastics Federation (BPF) will be launching a series of campaigns up and down the country, to highlight PVCs sustainability and recyclability to social housing specifiers.
As the PVC industrys initiative, Recovinyl is aiming to engage with Local Authorities and Housing Associations to demonstrate that PVC is a long life material that can successfully be recycled up to six times into other useful applications.
Figures for the rapid growth in volumes being recycled speak for themselves. This represents a huge amount of plastic diverted from landfill, with a corresponding reduction in impact on the environment.
In 2006, over 20,000 tonnes of post-use PVC products were recycled and the 2007 figure is expected to be even greater.
According to Axion Recycling, extensive recycling of PVC, such as post-consumer PVC window frames, is already happening with the recyclate in high demand for re-use in a variety of new building products, including window components, cladding and pipes.
BPF PVC spokesperson Thom Lant said: Many misconceptions about PVC exist in the market for building products and there has been a lot of inaccurate information in the media about this excellent material.
The PVC industry is demonstrating a firm commitment to sustainability and its investment in recycling is tangible evidence of its on-going success.