The European PVC industry has met Vinyl 2010 targets with ‘particularly notable’ success in collection and recycling, according to data in its progress report.
The final Progress Report on Vinyl 2010, an industry responsibility deal, reports a huge increase in PVC recycling with 260,842 tonnes of un-regulated post-consumer PVC waste recycled in 2009 across Europe. Originally, industry had set a target of recycling 200,000 tonnes of PVC waste by 2010. Traditionally, PVC has been seen as an ‘unrecyclable’ material.
Vinyl 2010 has also given further support to help develop new technologies, expanding the scope and volume of PVC recycling by each product.
Speaking at launch of the report at PVC 2011 in Brighton, Vinyl 2010 chairman Josef Ertl said: “Vinyl 2010 has been a clear success and is a perfect example of industry self-regulation working in practice. It is no exaggeration to say that it has helped to revolutionise the PVC value chain in Europe. It has allowed our sector to remain competitive while meeting the needs of society and has significantly enhanced PVC’s credentials and appeal as a material of choice for sustainable purchasing. Along the way, it has also contributed to the creation of a new recycling industry across Europe. ”
A new industry commitment towards sustainability will be launched later in 2011.