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Recycle label hits 150 participants

A packaging recycling label scheme has signed up its 150th company.

London-based Geeta’s Foods, which supplies Indian cooking sauces, has joined the list of firms which display the on-pack recycling label launched by the British Retail Consortium (BRC) in 2009. Coca-Cola Enterprises joined the scheme in August.

Anita Samtani, managing director of Geeta’s Foods said: “We’re very proud to be part of the British Retail Consortium’s On-Pack Recycling Label scheme and part of this wider global sustainability initiative. We would like to encourage all of our customers to keep on recycling.”

The on-pack labels, which are now on 50,000 product lines, give consumers information about the recyclability of each element of a product’s packaging. The BRC operates the scheme with WRAP.

BRC director of food and sustainability Andrew Opie, said: “It’s great to welcome Geeta’s Foods as our 150th signatory. It goes to show the value of the consistent recycling message provided by the On-Pack Recycling Label to a comprehensive mix of smaller retailers and producers as well as big, national and global brands.”

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