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Recycle Now celebrates success

The Recycle Now campaign has been successful so far, according to figures released by the Waste and Resources Action Programme (WRAP).

Six months after the campaign began, there has been an increase in the number of people who are classified as committed recyclers - up to 50% from 45%.

And nine out of 10 people consider recycling as an important thing to do, while more than a third of respondents were aware of the recycling campaign on television.

WRAP chief executive Jennie Price said: "We are really encouraged by these mid-term results which show that the general enthusiasm for recycling has been successfully converted into positive action.

"Many local authorities and the Department for Environment, Food and Rural Affairs have worked hard in putting an infrastructure in place to communicated with their residents, and they have a major share in this success."

So far 340 local authorities have signed up to support Recycle Now. The scheme is backed by £10 million for a national television campaign, voiced by comedian Eddie Izzard and £20 million for local promotions.

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