Paperchain said that it could no longer support the campaign unless moves were made to improve materials quality rather than focus on increasing tonnages.
But organisers British Glass, Corus, Novelis, Recoup and the Waste & Resources Action Programme (WRAP) have said that the message from the week was always to focus on consumer participation and allow local authorities to communicate details of their own collections systems and quality requirements.
A Recycle Now spokesman said: It is not practical for Recycle Now Week to deliver detailed material quality messages to householders, as collection systems vary between local authorities. However, consumers are regularly encouraged to contact their local authority to check details of their local recycling system.
He added that material quality is recognised as an important issue by the organisers, but is not the focus of Recycle Now Week and that a number of initiatives are already underway to address this issue.
Our approach is clearly working, he said. We currently recycle 27% of our household waste, which is almost double the amount we were recycling three years ago. Nine out of ten homes now have a doorstep recycling service, making recycling easy to do.
In fact, five million more people now regularly recycle, compared with just two years ago. The vast majority of this material is successfully recycled into a range of different products including new packaging.