The Big Impression star and face of the Recycle Now campaign, was signed up to star in three television commercials for Capital One.
In one of the adverts he plays an evil version of himself where he shows how easy it is to steal someone's identity or impersonate them by copying their bank details. He is then show doing a deal with a crime ring on a mobile phone pretending to be the person whose identity has been stolen.
McGowan told MRW: "In the original script I threw the phone in the bin when I'd finished. But as a supporter of Recycle Now, I said no, adding that I should throw the phone into a recycling bin.
"The whole team at Capital One were behind it and very keen to make the change. So they placed four recycling bins there for paper, cans, glass and mobile phones and I put it in there."
McGowan recently wore a jacket [pictured] made entirely of Christmas cards to encourage people to recycle them. He hoped that 50 million cards would be recycled this year. People can recycle their old cards in WHSmith and Tesco stores until February 1.