The ninth Recycle Week, a yearly public awareness campaign initiative run by the Waste & Resources Action Programme, has received backing from environment secretary Caroline Spelman.
WRAP said the focus this year would be on plastic bottles. An estimated 15 million plastic bottles are used every day in the UK, with fewer than 50% find their way into recycling bins.
WRAP said the UK had recently increased its capacity to recycle plastics thanks in part to the “continued success” of plastics recycler Closed Loop Recycling and the launch of Continuum’s plastic reprocessing facility in Lincolnshire, which opened in May 2012.
Spelman said: “I find that once people understand the importance of recycling, they are far more likely to care about the environment in future and they won’t resort to dumping unwanted goods and rubbish in the streets or countryside.”
Recycling firms and partnerships across the country are contributing by setting up a series of initiatives to encourage householders to recycle more.
Closed Loop Recycling launched its We Need Your Bottles campaign which aims to capture the 300,000 tonnes of plastic bottles sent to landfill in the UK every year.
- Correction An earlier version of this story said that London mayor Boris Johnson was backing Recycle Week. While, he may well be, the quote attributed to Johnson was in fact regarding his support for Closed Loop Recycling’s We Need Your Bottles campaign, which was launched to coincide with National Recycle Week. Backing the Closed Loop Recycling initiative, Johnson said: “Taking time to chuck your unwanted plastic bottles into the recycling bin, rather than your rubbish bin, is not only good for the environment, but great for our wallets too. Recycling saves Londoners money, with the added bonus of creating jobs in London.”
More on the We Need Your Bottles campaign
Closed Loop Recycling chief executive, Chris Dow, added: “’We Need Your Bottles’ is all about educating people about the importance of mining Britain’s urban forest. Used plastic bottles are a valuable resource to the UK recycling industry, which has the knowledge and technology to recycle them for the future.
“By encouraging consumers to recycle more than they are doing already, asking waste firms to support UK recyclers rather than shipping overseas and incentivising UK brands to use UK-sourced recyclate in their packaging, companies like ours will be able to grow further, create more green jobs and boost Britain’s low carbon economy.”