Back in May, CCE and WRAP launched its first Recycle Zone in Thorpe Park in Surrey. Others have followed in Legoland, Chessington World of Adventures, Festival Place shopping centre and most recently, Warwick University.
Coca-Cola citizen manager Liz Lowe said: The next step is partnerships with local authorities. We want these zones to work in UK high streets. We have our first UK local authority nearly ready to go and should have our first high street Recycle Zone by 2009.
CCE senior manager for corporate responsibility and sustainability Helen Wright told a London Assembly enquiry into On the Go Recycling that the London boroughs of Bexley and Southwark had shown interest in introducing such zones. CCE has a three year vision to have 80 Recycle Zones in place by 2011. Wright told MRW: We should have 20 zones by March 2009 and then another subsequent 30 zones by March 2010.
She added that a partnership has just been agreed with its first hospital, a scheme expected to go live in the next six to seven weeks. CCE has also been in talks with Edinburgh airport and about 10-15 zones are in the pipeline, in various geographical locations.
While still at a fairly embryonic stage Wright said robust data was starting to come through from the schemes in place, with results looking encouraging.
Its own success is driving it forward - it has almost been viral in its success, she added. Word of mouth has led to several approaches to work with CCE on introducing Recycle Zones, including approaches from universities encouraged by Warwick Universitys initiative.