Lambeth Council has become the first local authority in London to participate in the recycling rewards scheme, Recyclebank.
The implementation of the programme this week, in partnership with waste management provider, Veolia Environmental Services, is being billed as an innovative step by the local authority to increase recycling rates across the borough, focusing initially on its estates population.
Lambeth Council Cabinet Member for Environment and Sustainability, Cllr Lorna Campbell, said: “I’m delighted that Lambeth residents are going to be the first in London to benefit from Recyclebank.
“With residents’ help we have made great strides forward, increasing recycling levels across borough over the past few years, and we are confident that Recyclebank will help us to go even further. This scheme is an important part of our plans to reduce waste costs, boost recycling and make Lambeth a cleaner and greener place to live.”
The Lambeth scheme will involve a newly developed lower cost multi-occupancy version of the Recyclebank programme. Residents report whether they have recycled each week, either online, by phone, or through a free iPhone app. They will then receive points on registration and each time they report when they have recycled. A further monthly bonus will be awarded based on the amount recycled throughout the borough.
The initiative launches on 16 May to 51,000 households across the borough. If the trial period is successful the Recyclebank programme will be rolled out to all residents in the borough within 12 months.