Halton Borough Council today rolls out the RecycleBank incentive scheme to a further 37,000 homes in the borough.
The scheme, which was initially delivered to 10,000 households in the borough as part of a trial, is similar to that which has been rolled out borough-wide in the Royal Borough of Windsor and Maidenhead.
A total of 47,000 households will now be able to make use of the scheme, which sees residents awarded points for the amount they recycle, with a further 9,000 homes being invited to join in 2011. The points, which are given based on the weight of dry recyclables in residents’ blue recycling bins, can be redeemed for discounts at local retail and leisure outlets as well as some restaurants.
Halton council leader Rob Polhill said: “The roll out of the RecycleBank scheme is part of our commitment to reward residents for recycling. During the trial we saw an increase in the number of residents recycling and an increase in the amount of recyclable materials collected.”
RecycleBank managing director Sue Igoe said: “We are delighted to bring our rewards programme to every resident in the borough with an innovative council that is taking important action to reduce landfill tonnages. The existing single blue wheelie bin for recycling materials makes this a genuinely easy, convenient and rewarding experience for households.”
A recent survey of Halton residents taking part in the pilot scheme showed that 79% were recycling more frequently since the start of the programme and 96% said they would recommend RecycleBank to their friends and family.
Incentive schemes have been cited by the coalition Government as a favoured method of increasing recycling rates. But a recent investigation by MRW revealed the initial high costs involved in implementing the Recyclebank trial in Windsor and Maidenhead, even though the project is predicted to be cost-neutral within two years.