Residents in Halton, Cheshire, have significantly increased their recycling efforts because of the rewards recycling initiative RecycleBank, according to Halton Borough Council.
Early indications have shown that since the scheme started in October 2009, more residents have been recycling and generating an average of 20 per cent more recyclable waste per household. Phase one of the scheme is scheduled to end in April 2010 and Halton Borough councillors are set to meet in March to discuss the results of the trial and evaluate the possibility of running a borough wide version of the reward scheme.
Residents have been able to earn vouchers for shops such as Marks & Spencer according to how much by weight they recycle.
Halton Borough Council executive board member councillor Phil Harris said: The only criticism we have of the scheme is people who say why isnt the scheme operating in my area?
All councils are coming under huge pressure to reduce waste dumped into landfill and we are clearly leading the way when it comes to providing an innovative scheme that rewards rather than punishes households. Research shows that since the scheme started, residents in the RecycleBank areas are recycling more frequently and recycling more waste per household.
The Royal Borough of Windsor and Maidenhead also launched a RecycleBank scheme last year. Royal Borough of Windsor and Maidenhead head of public protection Terry Gould said it has exceeded all expectations and the public had a positive reaction to the scheme.