Recyclebank, which rewards participants for green actions, has topped the Wall Street Journal (WSJ) ranking of ‘green companies’ for a second year.
The company, which has offices in the US and the UK, was selected on these criteria: capital raised in the past three years; track records of the executive team, managers and investors; percentage change in its valuation in the past year; and potential for success.
“The distinction by The Wall Street Journal for the second year in a row is an incredible testament to the measurable impact that Recyclebank has achieved. Over the past year, we’ve partnered with leading haulers and brands to mobilise and inspire more communities to live greener lifestyles, and even expanded our presence to all 50 states,” said Jonathan Hsu, CEO of Recyclebank.
“We couldn’t be more energised to continue on our quest to realize a world without waste.”
Recyclebank (www.recyclebank.com), which has both US and UK web portals, is becoming increasingly recognised for its pioneering work in changing consumer behaviour to improve household recycling.
Recyclebank report more than 3m members worldwide. Their members take part on pledges to recycle or quizzes, for example, to earn rewards from major high-street brands. In the UK these include M&S and Champneys.
Launched in the UK in June 2009, the scheme is currently live across four local authorities: Royal Borough of Windsor and Maidenhead, Halton Borough Council, London Borough of Lambeth and most recently Wokingham Borough Council.
Communities secretary Eric Pickles has described Recyclebank “a scheme that he’d like to see rolled out nationally”.
Recyclebank has been recognised as a ‘technology pioneer’ by the World Economic Forum, a ‘champion of the Earth’ by the United Nations Environment Programme, and one of the ‘world’s top 50 most innovative companies’ by Fast Company.