Fashion retailer H&M has announced plans to increase the amount of recycled materials it uses in its spring clothing collection.
H&Mwill develop new green materials such as recycled cotton, wool and polyester.
The spring 2009 collection will contain selected items of the following:
* Polyester made from recycled PET bottles or textile remnants
* Wool, recycled from worn out wool clothing and remnants
* Recycled cotton made from remnants created during production.
H&M head of design Ann-Sofie Johansson said the firm was pleased to offer garments that are both fashionable and environmentally friendly. We have had a fantastic response to our eco-fashion, which shows that our customers care about both the environment and design.
H&M is also currently looking at alternative ways into environmentally adapting its packaging and carrier bags.
A spokeswoman said: H&M is working on environmental issues in a goal-oriented manner in which the choice of materials used in packaging is a given part.
We are looking at life cycle analyses for different materials and these show the differences do not weigh solely in favour of paper - a paper bag is not always more environmentally friendly than a plastic bag. The most important factor is how many times a plastic bag is reused after purchase.
The spring womens collection includes an oversized sweater with narrow sleeves and the mens collection includes classic shirts.