Greener Media announced itself to the industry at the Recycling and Waste Management exhibition in Birmingham.
The company believes it can make recycling bins a source of revenue rather than cost by charging businesses to advertise on them.
It supplies customers with stainless steel bins containing space for covered adverts, a concept widely used on the continent and in Canada.
In the short-term, Greener Media is selling the bins and offering to buy them back after a period of time with the revenue made from the adverts.
Eventually, the firm hopes
to give the bins away free.
It also offers the customer a cut
of the advertising revenue on some contracts.
Andrew Chaloner, managing director, said: The adverts pay for the set-up costs and can generate revenue for the recycler.
The bins are made of high-quality stainless steel so advertisers are interested in putting their brand name on them.
We launched at the show and were very impressed
with the response several local authorities expressed
The concept has worked well in Germany and Canada, where it has become standard practice.