An air ambulance helicopter will be launched into the air with cash raised from recycled clothing.
Supported by the organisation Melvyns Trust, the Great Western Air Ambulance will cover the Avon and Bristol area. The Trust was set up by Staffordshire-based European Textile Recycling (ETR), which has been supporting its county air ambulance with contributions for the past two years.
Under the Melvyns Trust scheme, special clothing banks and door to door collections with the small green Melvyn character will collect clothing and textiles throughout the Avon and Bristol area. A percentage of the money made will go directly to running the helicopter.
ETR projects coordinator Simon Tracey explained: Wherever it flies to we will contact the councils to see if they want to take part in the collection scheme.
Great Western Air Ambulance chief executive Paul Weir said: Melvyns Trust will raise a great proportion of the money for the ambulance through recycling. Its a completely unique concept in the Avon area.
Thornberry Castle near Bristol will see the official launch of the helicopter tomorrow (September 2).
Image: The Great Western Air Ambulance and it's crew