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Recycling logo brings clear message to consumer, says BRC

The universal recycling logo will help stop customers getting confused with the Green Dot symbol on whether they can recycle certain items of packaging or not.

British Retail Consortium (BRC) spokesman Richard Dodd told MRW that the Green Dot trademark had no relevance to UK customers and that it was not there in any attempt to mislead customers.

He said: The universal recycling logo would show customers how likely it is that material can be recycled or not. This logo is intended for UK customers and it will do what the Green Dot symbol does not do.

The aim of the universal recycling logo is to have a standardised form of recycling labelling for packaging.

Dodds comments come at a time when waste firm Valpak is seeking advice from Trading Standards over concerns that consumers are being misled by the Green Dot symbol that features on some supermarket products. The intertwined arrows of the green dot appear on a range of products including soap and detergent dispensers and Valpak licenses the use of the symbol in the UK.

But the trademark shows that the company producing the product has made a contribution to the costs of a packaging recycling scheme which runs in some European countries.

Dodd said that it would be both impractical and add extra costs for companies to abolish the Green Dot symbol. He also said that the symbol has no danger of doing anybody any harm but he acknowledged that some people could misunderstand it.

Retailers such as Marks & Spencer, Asda, and Tesco have already put the universal recycling logo on some of their products in the hope that it will encourage customers to recycle more.

Dodd said: The logo can only push us in the right direction.

Previous story,Green Dot symbol causes consumer confusion, 01/09/08

Image: Universal recycling logo

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