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Recycling made fun on the M5 - COMMENT UPDATE

Commuters on the M5 had to be careful not to crash their cars into each other last week, as they were greeted by a sporadic field of recycling bins disguised as cows.


There were no mooing sounds coming from these containers but market leader in waste containment,
Taylor , put on a remarkable show in a field between junctions 20 and 21.

The aim of the event was to make recycling appear fun and exciting to the general public.

Taylor
sales and marketing director Dr David Gillett said: We have found that if you capture peoples imagination and make recycling attractive and fun, they are far more likely to participate.

Its a serious issue, but it doesnt have to be dull. Weve already received a number of calls from commuters wanting to know more about the bins and they all think its a great idea!

The first herd of cowbins were trialled at a site in New Cross Gate, Lewisham, and increased the yield of recyclable materials by 61% in just three months.

The trial also revealed that children in particular were inspired by the idea of feeding the cows, and as a result many of the cowbins ordered by local authorities are being purchased for schools.

Taylor has now developed a number of smaller calfbins, suitable for primary schools.
has now developed a number of smaller calfbins, suitable for primary schools.
 
Comment:
18/06/07
Last Friday afternoon (15th June 2007) my family and I had to drive from Swindon, Wilts to Barnstaple in North Devon to visit my seriously ill father-in-law who was in hospital. We set off in good time to avoid the rush hour but the traffic slowed to a 10 mph crawl just after J18-Bath on the M4 and was stop/start from the Almondsbury interchange down the M5 to J21 which took us over 1 1/2 hours extra. When we eventually got to the scene of the delay we were amazed to find there was no roadworks or road traffic accident but it was caused by  rubber neckers slowing down to look at a fiel

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