Commuters on the M5 had to be careful not to crash their cars into each other last week, as they were greeted by a sporadic field of recycling bins disguised as cows.
There were no mooing sounds coming from these containers but market leader in waste containment,
The aim of the event was to make recycling appear fun and exciting to the general public.
Its a serious issue, but it doesnt have to be dull. Weve already received a number of calls from commuters wanting to know more about the bins and they all think its a great idea!
The first herd of cowbins were trialled at a site in New Cross Gate, Lewisham, and increased the yield of recyclable materials by 61% in just three months.
The trial also revealed that children in particular were inspired by the idea of feeding the cows, and as a result many of the cowbins ordered by local authorities are being purchased for schools.
Taylor has now developed a number of smaller calfbins, suitable for primary schools.