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Recycling rates tripled on winning estate in Westminster contest

An estate in Westminster has managed to almost triple its recycling rate as part of a council run competition. The contest was set up by Westminster City Council and CityWest Homes to motivate people to be greener and find the most environmentally friendly estate, with a prize of £1000 and the title of Best Recycling Estate. Recycling rates on the Ebury Estate in Pimlico, which has 356 flats, rose from 16 tonnes the previous year to 41 tonnes in 2007. Each household on the estate now recycles an average of 2.3kg every week, which is up from 0.9kg last year. Residents increased rates by implementing an information programme of leafleting and face-to-face visits, as well as ensuring the recycling bins were easily accessible, particularly for older residents. Resident Barry Lanaham said: We are becoming more and more aware of the need to recycle and the nine bins the council has provided us with makes it easier than ever to do our bit." Cabinet Member for Street Environment councillor Alan Bradley said: "The biggest barriers to recycling are lack of space and inconvenience, and these problems can be compounded on estates where residents need to make an extra effort to reach the recycling bins. But this award shows by keeping people involved in projects and making it as easy as possible to recycle, together we can achieve great results. Other estates across Westminster made similar improvements with Elgin Estate, Swanleys Estate, Warner House and York Street Estate all doubling their recycling rates. As well as boosting rates, Westminster has carried out the first ever conversion of a waste chute specifically for recycling in London, on the Hallfield Estate. This initiative has been nominated for a National Recycling Award. While on the Fisherton Estate local children designed and painted their own bins. Over all residents increased the amount they recycled from 1119 tonnes in 2005 to 1563 tonnes during 2006. Image: Cllr Angela Harvey and Cllr Alan Bradley present the award to resident Barry Lanaham

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