Recycling really is about to start paying with many local authorities set to offer incentives such as prize draws, cash rewards and community gifts from this month (October).
Millions of households will gain the benefits of the 50 pilot schemes, with schools, charities, communities and even lucky individuals cashing in.
Local Environment Quality Minister Ben Bradshaw said: "Getting people to change their behaviour is a challenge, and recycling is no exception. While there are millions of dedicated recyclers, there are still many families and people who have yet to start recycling regularly."
In Lancashire, schoolchildren can earn free vouchers for school leisure facilities by getting friends and family to pledge to recycle while Teignbridge are offering organic boxes weekly for those who don't throw out food waste.
The six month pilot project will assess whether such gestures can motivate the public into greater levels of recycling.
Bradshaw continued: "In the past nine years recycling in England has tripled from 7.5% to nearly 23% in 2004/05 and has doubled in the last four years alone.
"In order to maintain the momentum and achieve further substantial increases in recycling, new approaches are needed to actively engage with the public."
The schemes, including recycling lotteries, league tables, text messages and scratchcards will complement the work of the Department of Food, Agriculture and Rural Affairs (Defra), who encourage retailers and individuals to recycle more.
September figures from Defra suggest that householders recycle around 23% of household waste. It is hoped these schemes will help maintain that impetus and help to push toward greater improvements.