Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

Recycling starts to pay

Recycling really is about to start paying with many local authorities set to offer incentives such as prize draws, cash rewards and community gifts from this month (October).

Millions of households will gain the benefits of the 50 pilot schemes, with schools, charities, communities and even lucky individuals cashing in.

Local Environment Quality Minister Ben Bradshaw said: "Getting people to change their behaviour is a challenge, and recycling is no exception. While there are millions of dedicated recyclers, there are still many families and people who have yet to start recycling regularly."

The cash is being splashed in East Riding where those receiving text message reminders to recycle will be entered in a £500 prize draw, and weekly amounts of £1,000 will be handed out in both Crewe and Nantwich.

In Lancashire, schoolchildren can earn free vouchers for school leisure facilities by getting friends and family to pledge to recycle while Teignbridge are offering organic boxes weekly for those who don't throw out food waste.

The six month pilot project will assess whether such gestures can motivate the public into greater levels of recycling.

Bradshaw continued: "In the past nine years recycling in England has tripled from 7.5% to nearly 23% in 2004/05 and has doubled in the last four years alone.

"In order to maintain the momentum and achieve further substantial increases in recycling, new approaches are needed to actively engage with the public."

The schemes, including recycling lotteries, league tables, text messages and scratchcards will complement the work of the Department of Food, Agriculture and Rural Affairs (Defra), who encourage retailers and individuals to recycle more.

September figures from Defra suggest that householders recycle around 23% of household waste. It is hoped these schemes will help maintain that impetus and help to push toward greater improvements.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.